Proposition & Identity
Digital Product Design
Environment & Service Design
Connected Devices & Ecosystems
Business Model Validation
Your future vision articulated through an end to end story.
Concept prototypes that set the stage for how the digital and physical experience work in unison.
The pilots and business case to bring our inventions to market.
The catalyst to progress with purpose towards a vision for the future.
We articulate your brand strategy into a design identity that manifests the brand purpose through every touchpoint.
Using our 4 futures framework, we establish divergent opportunity spaces with scenarios around business models and new concepts.
Imagining new products or services that can be physical, digital or most times somewhere between the two. We work on standalone products or product family and portfolios.
Prototyping, designing and validating new product and service concepts.
We apply our philosophy of crafted with care to the design process through concept, prototype and design as we believe the quality of experience dictates the strength of peoples’ relationships with brand.
We concept and design at the intersection of industrial and digital product design. Creating value through the whole ecosystem and through various forms of interaction from voice to touchscreen.
Our design approach is holistic, understanding that the design of the environment and overall service needs to be designed in unison with as part of the overall experience.
Creating a roadmap of iterations and launches for immediate and long term impact.
We create the underlying business model canvas for the processes, resources, revenue streams and partnerships that we can validate and provide confidence with.
We deliver a roadmap of launches and iterations that allow you to progress with speed towards your vision but within the constrains of what can be delivered over the short medium and long term.
We work in partnership with our clients augmenting their existing capability, working with their existing partners or bringing our own production partners to the table to deliver a final product.
“To progress with velocity you need to know where you are heading.”
The storybook articulates the ambition, vision and opportunity for your future experience aligning the organization around a direction of travel towards the market opportunity and concept. It consists of:
“A picture says a thousand words, the 4th Wall Prototype tells a story.”
The 4th wall prototype sets the stage for how the experience manifests itself through the digital and physical experience, allowing people to experience it in a tangible way. Our prototypes span services, connected products and environments, setting the scene for how digital experiences that interact with the real world. These can include connected products (e.g. wearables), retail environments, pureplay digital products, or consumer products and packaging.
“Where the rubber hits the road, literally.”
Our design process is underpinned with a business, customer and feasibility lens, resulting in a long term approach with pilots and sequences of launches. The vision is underpinned with the business model outlining the new revenue streams and measurement framework, resources and service design blueprint highlighting the different stakeholders needed to make it a success.
We support clients in a number of ways during this phase acting as consultants to ensure the integrity of what we go to market with adheres to the vision we set out, partnering with internal teams or existing partners, additionally we have our own development capability through partnerships if required.