goya.

a design studio powered by imagination

goya: urdu (noun): /goi-uh/

The suspension of disbelief that happens through great storytelling

Powered by Imagination

We use storytelling and design to imagine the future.

Delivered through Invention

We design new products, services and the path to get there.

Our services

From imagination to invention

  • Incubation illustration

    Incubation

    Proposition & Identity

    Opportunity Discovery

    Product Envisioning

  • Creation illustration

    Creation

    Digital Product Design

    Environment & Service Design

    Connected Devices & Ecosystems

  • Beta & launch illustration

    Beta & Launch

    Business Model Validation

    Product Roadmap

    Implementation Support

Our products

Making the future tangible

  • Storybook illustration

    The Storybook

    Your future vision articulated through an end to end story.

  • Prototyping illustration

    ‘4th Wall’ Prototype

    Concept prototypes that set the stage for how the digital and physical experience work in unison.

  • Roadmap illustration

    Roadmap

    The pilots and business case to bring our inventions to market.

We are

Aspirational, dreaming big gives us purpose

Considered, everything we do is crafted with care

Original, not conforming allows us to think differently

Designers, tinkerers, futurologists, inventors

We are

Designers, tinkerers, futurologists, inventors

We work with

Start ups, scale ups & innovators trying to imagine their future and move towards it with velocity

Take the leap with us…

see where you land

Our services

Incubation

Incubation illustration
The catalyst to progress with purpose towards a vision for the future.

Proposition & Identity

We articulate your brand strategy into a design identity that manifests the brand purpose through every touchpoint.

Opportunity Discovery

Using our 4 futures framework, we establish divergent opportunity spaces with scenarios around business models and new concepts.

Product Envisioning

Imagining new products or services that can be physical, digital or most times somewhere between the two. We work on standalone products or product family and portfolios.

Creation

Creation illustration
Prototyping, designing and validating new product and service concepts.

Digital Product Design

We apply our philosophy of crafted with care to the design process through concept, prototype and design as we believe the quality of experience dictates the strength of peoples’ relationships with brand.

Connected Devices & Ecosystems

We concept and design at the intersection of industrial and digital product design. Creating value through the whole ecosystem and through various forms of interaction from voice to touchscreen.

Environment & Service Design

Our design approach is holistic, understanding that the design of the environment and overall service needs to be designed in unison with as part of the overall experience.

Beta & Launch

Beta and launch illustration
Creating a roadmap of iterations and launches for immediate and long term impact.

Business Model Validation

We create the underlying business model canvas for the processes, resources, revenue streams and partnerships that we can validate and provide confidence with.

Product Roadmap

We deliver a roadmap of launches and iterations that allow you to progress with speed towards your vision but within the constrains of what can be delivered over the short medium and long term.

Implementation Support

We work in partnership with our clients augmenting their existing capability, working with their existing partners or bringing our own production partners to the table to deliver a final product.

Our products

The Storybook

Storybook illustration
“To progress with velocity you need to know where you are heading.”

The storybook articulates the ambition, vision and opportunity for your future experience aligning the organization around a direction of travel towards the market opportunity and concept. It consists of:

  1. An opportunity study that brings together subject matter expertise, a view of our customer, marketplace and technology trends into a coherent view of the market opportunity.
  2. A vision rearticulating our purpose into a manifesto of where we are trying to head to.
  3. The hero concept articulating the product and service concept through key use cases, storyboards and concept sketches.
  4. The program script explaining the governing principles and criteria to make decisions for the overall program of work.

4th Wall Prototype

4th Wall Prototype illustration
“A picture says a thousand words, the 4th Wall Prototype tells a story.”

The 4th wall prototype sets the stage for how the experience manifests itself through the digital and physical experience, allowing people to experience it in a tangible way. Our prototypes span services, connected products and environments, setting the scene for how digital experiences that interact with the real world. These can include connected products (e.g. wearables), retail environments, pureplay digital products, or consumer products and packaging.

Roadmap

Roadmap illustration
“Where the rubber hits the road, literally.”

Our design process is underpinned with a business, customer and feasibility lens, resulting in a long term approach with pilots and sequences of launches. The vision is underpinned with the business model outlining the new revenue streams and measurement framework, resources and service design blueprint highlighting the different stakeholders needed to make it a success.

We support clients in a number of ways during this phase acting as consultants to ensure the integrity of what we go to market with adheres to the vision we set out, partnering with internal teams or existing partners, additionally we have our own development capability through partnerships if required.